Pumps' Perplexities

Thousand, upon thousands, of dollars have been spend
by marketing and supermarket owners to determine
how their customers prefer to shop.......There has been
extensive analysis of where to place the vegetable,
deli, dairy, canned and frozen food section inside the
"square footage" of a supermarket.......

All the great "minds of wisdom" have concluded that
the consumer likes to shop in a "counter-clockwise"
movement.......In other words you enter the store and
you go to the "right".........From then on you proceed to
go to the "left" and do your shopping.......

No where in the many of millions of dollars spent on
consumer research was their any consideration to the
"bum" front wheel on the shopping carts........Pumps