Wednesday, April 12, 2006
Cinco de Mayo #2
My blog of 5/5/5 referred to the marketing aspects of May 5th
and the promotion of Mexican food and beer......
Well one year has passed and I am wondering what effect
the recent immigration problems with have on the
advertising efforts of the companies which have been
able to promote 'this date' for an increase in the sale
of their products.......
This year corporate advertising for this quasi-holiday,
may either fuel the immigration controversy or may have a
'back-lash' effect and result in lower sales of Corona, El Paso
and Pace products, etc........
It will be interesting to see what differences there will be in
the Cinco de Mayo of 2005 and 2006.........Pumps
and the promotion of Mexican food and beer......
Well one year has passed and I am wondering what effect
the recent immigration problems with have on the
advertising efforts of the companies which have been
able to promote 'this date' for an increase in the sale
of their products.......
This year corporate advertising for this quasi-holiday,
may either fuel the immigration controversy or may have a
'back-lash' effect and result in lower sales of Corona, El Paso
and Pace products, etc........
It will be interesting to see what differences there will be in
the Cinco de Mayo of 2005 and 2006.........Pumps