Friday, June 24, 2005
Cereal
The local newspaper has a headline "General Mills targets
children"....Dah.....Is this something new?....
Since the early days of cold cereals back in the late 30's
and early 40's both General Mills and Kellogg marketed
towards children....Back then they even had prizes inside
each cereal box and usually a box top and 15 to 25 cents
got you a "decoder ring" or a "Hop Harrigan" airplane...
Marketing in itself is not bad....But the addition of large
amounts of sugar to cereals is worse....Remember if the
product does not sell, put sugar on one side....If it still
does not sell, put sugar on both sides...If it still does not
sell the color the sugar.....Chocolate is the last resort....
Ah yes, the Junior Shredded Wheat Spoon Men....Pumps
children"....Dah.....Is this something new?....
Since the early days of cold cereals back in the late 30's
and early 40's both General Mills and Kellogg marketed
towards children....Back then they even had prizes inside
each cereal box and usually a box top and 15 to 25 cents
got you a "decoder ring" or a "Hop Harrigan" airplane...
Marketing in itself is not bad....But the addition of large
amounts of sugar to cereals is worse....Remember if the
product does not sell, put sugar on one side....If it still
does not sell, put sugar on both sides...If it still does not
sell the color the sugar.....Chocolate is the last resort....
Ah yes, the Junior Shredded Wheat Spoon Men....Pumps
# posted by Pumps @ 12:55 PM 
